AM/NS India is relaunching and expanding Hypermart, its national network of retail outlets that serves India’s vast and vibrant MSME segment. AM/NS India aims to expand the network to 50 outlets by the end of next year. Hypermart is an integrated platform for retail, trade and last-mile sales of steel grades for MSMEs across areas such as fabricators, engineering goods and auto components. Hypermart gives manufacturers direct access to AM/NS India products that they are unable to source directly from steel mills. MSMEs also benefit from the platform’s customisation of orders and value-added products that have benefitted from the application of technology and innovation by ArcelorMittal and Nippon Steel, the parent companies of AM/NS India. Hypermart offers new product lines, with improved ease, access, and convenience. With the MSME customer in mind, Hypermart is a one-stop destination to efficiently source a wide range of products.
AM/NS India has revamped Hypermart to support government efforts to revive the economy after the Covid-19 pandemic, with MSMEs’ resumption of activities a key element. Accordingly, AM/NS India has expanded Hypermart’s presence in key MSME hubs such as Hazira, Taloja, Mangalore, Ghaziabad, Hyderabad, Coimbatore, and Bengaluru. Hypermart will soon expand to other MSME hubs such as Ahmedabad, Ludhiana, and Jodhpur.
Hypermart contributes 20% of AM/NS India’s revenues, and this share is expected to rise to 30% with the expansion of the Hypermart network. As MSMEs continue to grow, easy availability of raw materials such as steel will strengthen demand and sustain growth as the Indian economy revives from the pandemic.
Source: STEEL GURU
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